We play Friday to Sunday. You need two of them.

■ The Sunday question, answered first

Six days of inventory. Sunday is brand only, and we have already priced it that way.

You are present at Sunday sport constantly and by choice — the Falcons and Atlanta United, Major League Soccer, Major League Baseball, and Little League, whose championship is played on a Sunday on ABC every August. You built a stand inside Mercedes-Benz Stadium knowing it would be closed on every game day, and kept it closed for Super Bowl LIII, in your own city.

So the distinction is not between being there and not being there. It is between operating and appearing. We have written the partnership around that line rather than asking you to move it.

We are not asking for an exception and will not propose one.

■ What you do not have

College football in the autumn, and nothing else in the year.

The Chick-fil-A Peach Bowl is the longest currently-running title sponsorship in college football and it is, effectively, the portfolio. It is also a December–January property. For eight weeks in the middle of summer, the brand is not anywhere.

Three other gaps sit alongside it, and they are unusual for a brand this size: no tennis, ever, at any level. Almost no women’s sport. And no live sport at all inside Chick-fil-A Play — an app you built to commission original content for families, with no games in it.

■ What this is

A professional league, in your city, built for families and for television.

Three women and three men on court for every team, sharing one cumulative score, about an hour and forty minutes. A point won by a woman counts exactly what a point won by a man counts. Forty-three matches in 2026, sixty-five in 2027, all of them carried live.

The ball keepers are the detail worth knowing. They are not staff — the single-ball rule and the serve clock make them part of the competition and part of a team, so they wear the jersey. It turns a child’s first afternoon on a professional court into a whole family’s way into the sport.

■ How you actually buy sport

The Peach Bowl is not a football sponsorship. It is a charity with a game attached.

It gives away more money than any bowl in America, it has funded childhood cancer research at scale, and that is why it has lasted twenty-nine years. Reading it as a media buy misreads it entirely.

So the proposal is not an impressions number. It is a named, funded, publishable programme: access to tennis for Atlanta children who have none — court time, coaching, equipment, and a route through our Challenge Series, which is open entry and lets any player enter and earn a place on a professional team the same week.

ALTA has 60,000 members in this metro and a ninety-year history here. Tennis in Atlanta is not an elite sport. It is a suburban, family, weekly one — which is the same description as your customer.

■ Content, not just signage

Chick-fil-A Play has no live sport in it.

You are commissioning original series, podcasts, games and a game show for families, and buying none of the thing families actually watch together. A summer season of sixty-five matches, with salaried athletes who are contracted to be there and available, is inventory for an app that has none.

That is a different conversation from perimeter boards, and as far as we can tell nobody else is bringing it to you.

■ The ask

An hour, and the Sunday conversation out of the way in the first five minutes.

We will bring the full inventory split by day, the community programme costed, what each asset delivered in 2026 where we can prove it, and the shape of 2028 when teams move into their own markets.

And the final will not be on a Sunday.